布来恩•比根

国际营销专家

英国利物浦人，B.E.International 集团总经理，大中华区总监。

毕业于英国G5大学集团精英五校之一的伦敦政治经济学院。多年历任英国、迪拜、新加坡、香港等跨国公司的管理高层，拥有众多世界500强品牌的营销经验，如宝洁、联合利华、强生、雀巢、亨氏、百事集团，卡夫等。布莱恩先生擅长于酒类、饮料、烟草、金融、和基金等行业品牌战略营销以及活动策划，并曾为伦敦、卡塔尔、阿布扎比、迪拜和新加坡等政府成功策划大型活动。

布莱恩先生在酒类及软饮料品牌营销领域有着资深的从业经验。曾服务Stella Artois时代啤酒（百威英博集团的三大全球旗舰品牌之一）、Heineken喜力啤酒、吉尼斯黑啤酒（世界第一大黑啤酒品牌）Chang泰国长牌啤酒、芝华士威士忌、100PIPERS苏格兰威士忌，J&B珍宝威士忌以及和Absolut绝对伏特加、Cinzano意大利仙山露味美思酒、Noilly Prat法国苦艾酒、Perrier法国毕雷矿泉水、Volvic法国富维克天然矿泉水、百事七喜碳酸饮料等。

布莱恩先生现任职于美国B.E.International（BEI.）集团。BEI.集团是一家全球领先的高级市场管理咨询公司，致力于营销传播及市场咨询领域，服务辐射全球国际商业业务，为世界各地的客户及子公司提供最即时的本地市场服务和全球服务支持。其总部设立于美国纽约，目前在欧洲、沙特迪拜海湾地区、中国等全球28个国家和地区设立了分公司和办事处。

Brian Beagan is the Group Director of BE International. He is from Liverpool, England and received an honours degree in International Politics from the world famous London School of Economics (LSE).

After graduating Brian joined Unilever, the leading FMCG company, as a management trainee in the marketing department. And FMCG marketing has remained at the core of his business life ever since.

Preferring to specialize in the communications aspect of marketing, he has spent his career in advertising agencies and communications companiesservicing the world’s top marketing companies. Brian has worked for Burnett, Ogilvy, Saatchi & Saatchi and TBWA counting amongst the clients Unilever, P&G, Nestle, Kraft, and Heinz. Geographically Brian’s experience spans UK, Europe,Asia and the Middle East.

Brian’s experience of the alcoholic and non alcoholic drinks sectors is extensive. He has worked on such beers as Stella Artois, Heineken, Guinness and Chang; such spirits as Chivas Regal, 100 Pipers, J&B andAbsolut; such aperitifs as Cinzano and Noilly Prat; such mineral waters as Perrier and Volvic; such carbonated drinks as 7-Up.

Brian works for B.E. International (BEI) the integrated communications group. BEI was founded in USA in 1997 and now has offices globally, with regional centres in New York, Vienna and Riyadh (Saudi Arabia). BEI opened its China operation in 2006 and escalated the scale in 2011. It is currently based in Guangzhou with plans for a China regional network.